While there are many differences when it comes to publishing an ebook and a traditional book – one factor BOTH share is the importance of the cover design.
I had an interesting experience today which illustrated the importance of the cover design for either an ebook OR a traditionally published book.
I logged into my Facebook account and one of my friends had posted a status report. She said she’d been up late reading a book she literally couldn’t put down.
Now THAT is some great word of mouth marketing for this particular title. So – I went to investigate further. I logged on to the web’s largest book retailer Amazon and looked up the book. When Amazon displays a book for purchase – they show – you guessed it – THE COVER!
In this case – the cover did NOTHING to “sell” me on buying the book. So despite a “I couldn’t put it down last night” review from a friend on Facebook – I didn’t purchase the book.
When people are tying to decide whether or not to buy your ebook, they’ll naturally make this decision based on the cover. The cover is the first thing they see and it literally sets the tone for the book.
Whether it’s ebooks or traditionally published books, cover design has a huge impact on the purchasing decision.
Potential ebook buyers mayread the introduction to a book – they may read the reviews - but in the end, they will be influenced on whether to buy or not buy based upon the cover.
If you walk into a Barnes and Nobels, you’ll see literally thousands of books on display. Within that store, you can have two books, both with the virtuall identical information shared within, both exquistiely written. If one has a great design on the cover and the other doesn’t, which do you think sells more copies?
Great book cover designs sell books. A great ebook cover design will increases both sales and profits.
The incredible BENEFIT you have when it comes to ebook cover design is that you have the ability to “split test” various cover designs. There’s no economical way to achieve that in the world of “traditional” book publishing – however you can AND SHOULD do such testing with your ebook cover design. That’s why EZ Ebook Cover Designs offers an economical ebook cover design service – so you can test the effect of different ebook covers on the sales and profitability of your ebook.
