Ebooks are the perfect product to sell online. Every day, millions of people search the internet looking for information and ebooks offer that information in an easy to access format, easy to deliver format.
Publishing an ebook can be as easy as converting it into a PDF file and then offering it for download via your website.
If you’re offering your ebook for free, then there’s literally nothing else you have to do to publish an ebook.
Where publishing an ebook starts to get tricky is when you want to sell your ebook. Ah- then it gets more complicated. Technically, publishing includes the sales process, so you if you want publish your own ebook, you’ll need a way to collect the orders and – most importantly – a way to process the payments.
Fortunately, publishing ebooks is INFINITELY easier than publishing traditional books because at least with ebooks – the delivery is digital. That means misprints, no shipping and no handling.
While making money is one of the most universally appealing, there are quite a few perfectly good reasons to publish an ebook and to offer it for free:
- Free Ebooks make great “legal bribes”.
Email newsletters are a GREAT way to connect with prospective customers – but most people won’t just hand over their email address. They need an incentive – and a free ebook makes a GREAT legal bribe to entice web visitors to become email newsletter subscribers. (Click here if you need help setting up your email newsletter.) - Free Ebooks make great “client education” tools.
If your prospective clients or customers need to KNOW something before they buy from you – then a free ebook is a great way to allow them to “learn more” before they become your client or customer. - Free Ebooks make great “advertising brochures”
When the free educational ebook you created gets passed along to others – it becomes more than an educational tool – it actually become an advertising brochure.
Before you even begin to write your ebook, decide whether you’ll be offering it for free or for sale. Decide what you want your ebook to DO for you or your business. Just because you’re offering your ebook for free doesn’t mean it can’t still be a big money earner for your business.
