What kind of impression does your ebook cover make when a web visitor sees it for the first time?
First impressions are the only impressions that count – and no where is that more true than when it comes to selling ebooks.
This isn’t just a hunch – the effect of impact and role that first impressions play in perception is well documented. This is from First Impressions and the Placebo Effect:
It’s nice to think that once someone “gets to know you” that their perceptions will change. However, Harvard psychologist Nalini Ambady did a study which seems to show that the first impressions make an indelible effect on people’s perception – and perception is EVERYTHING!
First impressions are embraced more fiercely than anyone ever suspected and it appears that first impressions actually become self-fulfilling prophecies.
The evidence suggests that people will form an impression of the QUALITY of the content of your ebook simply from the first impression the cover makes.
Of course – this concept – which has been carefully studied and documented – extends far beyond the realm of ebook cover design. From the automobiles to staples – your first impression of the product is often determined by the product’s packaging and/or advertising.
One very successful ebook author reports that she spends 10 % of her time creating each ebook , 20% of her time devoted to the cover and 70% of her time marketing her ebooks. She reports that she spends twice as much time on the cover as she does on the content creation because the quality of the cover definitely decides how successful her marketing efforts will be.
Which is why it’s essential that YOUR ebook cover design makes a GREAT first impression upon ebook buyers.
There are a lot of elements which come together to create the “first impression” your ebook cover design makes. We’ll be talking about many of those elements in depth here such as:
- The Role of Color in Ebook Cover Design
- The Role of Typeface in Ebook Cover Design
- The Role of Image selection in ebook cover design.
The cover design of your ebook as plays an important role in the marketing of your ebook. It carrys a lot of weight and as such, it’s worthy of a significant investment of your time.
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